what3words – Addressing the World

by | Jul 15, 2020

We’re delighted that a new initiative we launched to help pinpoint the exact locations of the hotels we are auditing has been well-received by hotel properties. Less than a week into the newly-updated process of online checklist completion, including a voluntary request for the property to provide their what3words location, three hotels have confirmed their unique three word reference. what3words is, in their own words,  “the simplest way to talk about location”. They’ve divided the world into a grid of 3m x 3m squares and assigned each one a unique 3 word address, which is permanently fixed.

The Sarojin, Khao Lak (wasp.tittering.rams), The Shore at Katathani, Phuket (temptations.sparkles.directory) and Melia Hanoi Hotel (blocks.modem.infinite) are the first hotels to provide the new information to us when completing their audits and we hope – in time – we can collect references for the majority of the 13,800 hotels on our database. The unique what3words address allows us to differentiate between properties where the names are very similar. It also gives us more information on the positioning of the property in relation to its location (urban/city centre, beach, mountain/hillside, countryside, lakeside, riverbank, safari plain, desert, jungle/rainforest, or private island), which is an important factor when considering the required safety standards that need to be in place.