Reflections from our recent Risk, Safety and Crisis Management Seminar.
In a world where headlines change by the hour and digital noise can drown out facts, timely and clear communication during a crisis is essential. At our recent Risk, Safety and Crisis Management Seminar, we hosted a standout panel discussion delving into this very topic.
Moderated by Danny Callaghan, TTG Editor Sophie Griffiths and media consultant Stephanie Boyle shared real-world insights on what it takes to manage messaging when things go wrong.
All three panellists echoed the need for clarity, consistency, and compassion. Crisis communication shouldn’t be seen as a damage-control mechanism – it should be an extension of your brand’s purpose and values.
At Sanderson Phillips, we help travel businesses prepare for the unexpected, and that includes having communication strategies that are proactive, people-focused and purpose-led.
This session reinforced a crucial truth: in a crisis, it’s not just what you say – it’s how, when, and why you say it. The best communication plans are those that put people before process, clarity over complexity, truth over spin, and perhaps most importantly, have been practised and tested.
As part of our support services, we help travel companies to build robust risk and crisis management strategies and processes, including media training and crisis communication plans. As John Telfer said in his session, “Crisis is inevitable – but chaos is optional” and we believe that by ensuring your travel business is prepared, you’re taking the first step to opt out of chaos.